ST. JOSEPH, Mo. – MoWest Athletics and Peak Sports Properties have announced the hiring of Nate Nold as the new General Manager for Peak Sports Properties at MWSU. Nold officially began his role on November 10.

Nold shared his excitement about joining MoWest.

"I'm excited to step into the role of General Manager for MoWest Athletics. This program has a proud tradition, a passionate fan base, and a deep connection to the community, and I'm honored to help strengthen those relationships."

"In this position, my goal is to build meaningful partnerships that not only elevate the student-athlete experience but also create real value for local and regional businesses. College athletics has a unique ability to unite communities, and I'm looking forward to working closely with our partners to develop innovative marketing opportunities that drive brand growth, engagement, and impact."

"I'm grateful for the opportunity to join such a dedicated athletic department, and I'm excited to contribute to its continued growth and success."

Nold is a results-driven sales leader with more than 15 years of proven success in accelerating broadcast, digital, and retail sales growth. He is recognized for building and mentoring high-performing teams, surpassing revenue targets, and developing long-lasting client partnerships. Nold excels in strategic planning, leading organizational change, and maximizing profitability through innovation, accountability, and strong relationship development.

Nold's professional background spans more than a decade across broadcast, digital, and retail sales. His experience includes serving as Local Sales Manager/Director for NPG-TV's FOX, NBC, and CBS affiliates, working as an Account Executive with Spectrum Reach in Overland Park, Kansas, and St. Joseph, Missouri from 2019–2021, and holding an Account Executive role with KSHB 41 Action News (Scripps) from 2017–2019. Earlier in his career, he spent two years as an Account Executive with NPG-TV (2015–2017), preceded by roles as Sales Manager with Kellogg Company (2013–2015) and Bulk Account Manager with PepsiCo (2009–2013).